In this episode, Scott speaks with wedding and portrait photographer, Nicole Ashley, about her photographic and photography business workflows.
Nicole Ashley is a Canon Canada Ambassador and is not only a passionate photographer who sees the world through her lens but is also an active educator in the photo community, leveraging her Bachelors of Education degree to mentor other photographers. Beyond the camera, Nicole's personal life is equally captivating. Married to her best friend, Jon, an incredible artist and father, and a mother to a beautiful daughter. Nicole has an infectious energy that many of her clients say makes them feel like they've known her forever.
(00:00) - 028
(03:09) - What is one thing that you do for the photographic process that has saved you time?
(09:15) - What is one thing that you do for the business that saves you time or money?
(13:16) - What is one thing that you do for editing that has saved you time?
(15:55) - What is one thing that you do after a session that has increased business?
(26:05) - Can you share an outlined breakdown of your workflow from lead to delivery?
(34:03) - What does the future of AI in photography look like to you?
(43:22) - How did Imagen impact your life?
"Looking at photos should evoke a sense of happiness and nostalgia." - Nicole Ashley
Discussed in this episode
- Sending sneak peek photos to clients within 24 hours of a session
- Carefully choosing and retouching the sneak peek photo
- Clients' appreciation for receiving the sneak peek and sharing it on social media
- Bringing a mini Canon printer and using the Canon Connect app for weddings
- Putting film prints in clients' seats as a surprise and tangible memento
- Being hired for one role but ending up doing multiple tasks on a large production
- Collaboration with different artists and learning opportunities
- Referring to sessions as "portrait sessions" instead of "headshot sessions"
- Mood boarding and discussing details with clients to reflect their identity
- Transition from physical mood boards to digital mood boards
- Emphasizing the importance of meaningful photos that can evoke emotions in the future
- Thoughts on AI-generated photos and the value of traditional photo shoots
- Mention of social media platforms for inquiries and directing clients to email
- Importance of creating a date-like atmosphere during photography sessions
- Capturing memorable photos that evoke emotions and happiness
- Valuing family and personal time alongside work
- Regret over not using a certain tool earlier to save time
- Enjoyment of photography and gratitude for efficient workflow
_ Use of AI and automation to streamline processes and improve quality
- Positive experiences with generative fill in different areas of photography
- Gratitude for support and helpful people in the industry
- Creating highlight slideshows for clients' cinematic experiences
- Client portal for communication, organization, and tracking information
- Importance of client reviews for generating more business
Imagen the possibilities.
Visit us @ bit.ly/3VUFxN6
Listen to full episodes of our podcast, Workflows, at bit.ly/3IGc0E0
Join the conversation in the Imagen Community at bit.ly/3IEE0b2
Негізгі бет Ойын-сауық Workflows with Nicole Ashley #28
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