From May 4th to 7th, Xiangpiaopiao went from trending on Weibo for packaging that mocked Japan, to having its livestreamed product blow up as a "National Treasure," and is now facing criticism for staging its marketing. Xiangpiaopiao experienced a "great fortune," but it also sparked controversy.
As a domestic beverage giant, why did Xiangpiaopiao cause such a controversial incident?
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