Welcome to Two Beer Ideas talks! Two beer ideas is the home for creatives, founders and builders to come together, share ideas and solve real-world problems. Join us for events, networking and that spark of inspiration that comes two drinks in!
This is a talk with David O'Hearns, managing director at Dawn.
In this talk, Dave covers the two sides of branding. What people see, and what people think. If you’re reading this thinking brand is the colours, logo and the website, you only know half of what a brand is about. Dave will go over things like how your brand moves and sounds, how your values can be translated into your day-to-day activities and operations, through to things like why your values influence how you answer the phone, and other micro-interactions, all of which build a brand.
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Негізгі бет Your brand is not your logo. It's everything you do
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