Code of The West
I've always loved storytelling since I was a little kid. It started with movies, and very rapidly shifted to include (and then focus) on comic books. It's my belief that stories help us navigate the strange world we all live in, and the best of those stories find a way to teach us something while being entertaining.A brand is like a story we get to live inside of.
COTW is the story about the individual; the self directed, capable individual that holds themselves to a higher standard. The sort of person that does the right thing even if no one is looking, that takes their hat off when they walk inside and that says hello to strangers and says "thank you," when they're paid a kindness.
I choose to live with courage-to keep my word and to treat everyone with respect and dignity 'til they prove otherwise.
I don't think I'm the only one. Even if I am, that's alright because I know it in my gut this is who I want to be. You're welcome to ride with if you're going in the same direction.
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