Barb
Barb is the industry’s standard for understanding what people watch.Our hybrid approach integrates people-based panel data with census-level online viewing data. Our methodology enables us to deliver inclusive measurement of total identified viewing across all broadcast, VOD and video-sharing platforms, delivered onto and consumed via multiple platforms and devices.
As the past, present and future of total viewing measurement, Barb is uniquely placed to empower transformation of the UK TV and advertising ecosystem, through integrated audience data and actionable insights.
These data and insights fulfil three purposes:
-\tTo support decisions that are made in the making and distribution of great programmes.
-\tTo support the planning and buying of ad campaigns and informing on brand and sales outcomes.
-\tTo inform how broadcasters and other media services operate in the public interest.
- 3:49
- Ай бұрын
What People Watch: CTV, IP, BBC, ITV, streaming free or pay? To viewers it’s all TV - July 2024
- 1:52
- 3 ай бұрын
Barb completes 7k home panel expansion
- 3:07
- 4 ай бұрын
What People Watch: Summer of Sport - May 2024
- 0:41
- 5 ай бұрын
Barb Briefing: Taking CFlight Forward - Kate Waters, ITV
- 42:30
- 5 ай бұрын
Barb Briefing: Taking CFlight Forward
- 1:02
- Жыл бұрын
Trailer: What is fit for TV? A round-table discussion
- 28:37
- Жыл бұрын
What is fit for TV? A round-table discussion
- 57:50
- Жыл бұрын
BARB Briefing: The 360° Audience View (April 2022)
- 36:26
- Жыл бұрын
BARB Briefing: A Defining Moment (November 2021)
- 36:31
- Жыл бұрын
BARB Briefing: Making Sense of Big Data (July 2022)
- 30:56
- Жыл бұрын
Barb Briefing: A Redefining Moment (February 2023)
- 1:58
- Жыл бұрын
The Barb panel
- 2:04
- Жыл бұрын
Why is Barb trusted?
- 2:19
- Жыл бұрын
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