Priority Bicycles
It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, not overly technical, light, comfy, easy to ride, easy to maintain, hard to steal, and affordable. So, he did what any rational person would do. He quit his job as CEO of a multinational software company to start his own business.Okay, it wasn’t that simple. Dave grew up in the bicycle industry and worked for some of the biggest players in the game. As a father of two, Dave also wanted to shift his “priorities”-rather than spending endless hours in an office, he wanted to spread his love for cycling while also spending more time with his family. That’s where we got our name.
From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be affordable and free of routine maintenance.
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How to Assemble the Priority Launch Pad
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The Priority Launch Pad
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The Priority Duzer Cruzer!
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How to Assemble the Priority Turi
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Overview of the Priority E-classic Plus
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How to Assemble he prioirty folder
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A New Favorite Bar Tape: ProLogo Onetouch 3D
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How to Assemble the Priority 600 HXT
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The Priority Bicycles Hot Sauce Sauce
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25 Days Out from Ragbrai - A quick review of chairs from Rei, Grand Trunk, and Helinox
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26 Days Out from Ragbrai - WHAT WE LEARNED AS NEWBIES
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27 Days Until Ragbrai - Snacks & Hydration on the Road
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28 Days Out from Ragbrai - WHAT NOT TO BRING
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