Michael Kamleitner is the founder and CEO of Walls.io, a social media content aggregator, and Swat.io, a social media management platform.
Show Notes: saasclub.io/382
Subscribe to Podcast: saasclub.io/subscribe
Join Email List: Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: saasclub.io/email
Join Community: SaaS Club is the community for early-stage SaaS founders and entrepreneurs: saasclub.co/join
Exploring the Journey of Solo Founder of Two Bootstrap SaaS Companies with Michael Kamleitner
00:00 Introduction and Guest Welcome
00:02 Discussing Favorite Quotes and Entrepreneurial Journey
01:13 Introduction to Walls.io and Swat.io
02:07 Business Size and Revenue
03:00 The Origin Story of Swat.io
09:55 The Birth of Walls.io
18:55 Growth Strategy and SEO
21:00 Reflections on Content Marketing
23:26 The Importance of In-House Expertise Before Outsourcing
24:54 Understanding the Different Aspects of Your Business
25:23 The Pitfalls of Outsourcing Without Understanding
25:49 The Challenges of Outsourcing to Lower-Priced Alternatives
26:21 The Success and Failures of Different Advertising Channels
27:46 The Irony of Social Media Advertising for a Social Media Product
28:38 The Importance of Understanding the Customer Journey
29:37 The Challenges of Creating Appropriate Content for Early-Stage Customers
30:05 The Importance of Understanding the Buyer's Intent
31:49 The Challenges and Successes of Paid Advertising
31:53 The Importance of Partnerships and Integrations
34:52 The Challenges of Positioning and Differentiating in a Saturated Market
41:56 The Struggles of Being a Solo Founder Running Two Companies
44:25 The Importance of Balancing Work and Personal Life
47:05 Lightning Round: Quick Fire Questions
Негізгі бет 382: Walls.io: Bootstrapping Solo to Over $10M ARR - with Michael Kamleitner
Пікірлер: 9