Today we're joined by Daphne Costa Lopes, Global Director of Customer Success at HubSpot, who highlights the critical role of customer success teams in a company's overall growth strategy.
She believes that the customer success department is often the "forgotten child" in revenue operations, but reminds us how important it is for businesses - especially professional services firms - to protect existing revenue and grow existing accounts. Account expansion becomes easier when CS reps can articulate the value of their product or service. Daphne shares a few examples of CRMs and AI-powered solutions that enable CS teams to track and communicate value.
Other resources mentioned in the episode:
--> Daphne's podcast (thisisgrowth.m...) , This is Growth, and the corresponding newsletter (thisisgrowth.m...)
Find more at revopschampions.com (revopschampion...)
Негізгі бет 44 | Turning Customer Success into a Revenue Growth Engine | Daphne Costa Lopes
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