Whether it's powering our homes, feeding our families, or shopping for new stuff how do we inspire people to make choices that are better for the environment.
Understanding what makes people tick is the key to crafting effective sustainability campaigns that. That's where insights come in.
What's this all about?
32% of the emissions reductions we need to make between now and 2035 depend on individuals and households choosing low-carbon alternatives (House of Lords E&CC, 2022). But we humans are creatures of habit, and changing those habits is hard.
Join us to learn how to gather and harness insights to drive game-changing behaviour-change campaigns.
Want to learn more?
Check out these insightful resources and examples shared by the panel:
Ballot bins, Hubbub - www.hubbub.org...
Big ballot bins, Hubbub - www.hubbub.org...
Reducing food waste in UAE hotels, Behavioural Insights Team - www.bi.team/pu...
Ulf Liebe, Jennifer Gewinner & Andreas Diekmann (2021), Large and persistent effects of green energy defaults in the household and business sectors - www.nature.com...
Food waste race, Hubbub - hubbub.org.uk/...
Leeds by example, Hubbub - issuu.com/hubb...
Literature review for Climate Change Committee - www.theccc.org...
Gift a bundle, Hubbub - issuu.com/hubb...
Climate Outreach, seven British segments - climateoutreac...
How to build a Net Zero society, Behavioural Insights Team - www.bi.team/pu...
Thinking, Fast and Slow, by Daniel Kahneman - / thinking-fast-and-slow
Squid Game: The Challenge, Netflix - www.netflix.co...
Hidden Brain, podcast - hiddenbrain.org/
Free resources available from Centre for Climate Change and Social Transformations - cast.ac.uk/ and Behavioural Insights Team - www.bi.team/
But wait there's more!
Why not have a listen to one of the other events in our breakfast series with expert panellists who'll unravel how to engage the public and change behaviours around sustainability. Each snappy-50 minute session will be full of great insights and actionable tips. They're virtual, free and open to everyone. Check our channel for the others!
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Негізгі бет An Insight Job | Hubbub Breakfast Series
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