In today's competitive business landscape, showcasing your own products to clients is more important than ever. However, many companies struggle to do this effectively and often don't know where to begin. Don't miss out on the opportunity to transform your approach where we dove into innovative strategies for creating and adding value through product development, equipping you with the tools to stand out and succeed.
Guest speakers include:
Andrew Martin
Co-Founder of A Few Good People
Andrew helped build and sell two successful companies in the media and technology space and assisted several others in raising funds. With over 30 years at Saatchi & Saatchi, i-level and most recently, CFO and Chief Commercial Officer at Wunderman Thompson Technology, he transformed Cognifide's commercial performance, negotiating every client contract they struck. Under Andrew, Cognifide generated 30% CAGR before and during their five-year earnout post-sale to WPP.
Andrew Radley
Co-Founder of A Few Good People
Andrew was most recently COO for Wunderman Thompson Technology in WPP. He has over 30 years of experience leading operational and product development teams for businesses like Cable & Wireless, Colt and Viglen before helping Cognifide transform their service portfolio, adding 20% GM to several services along the way.
Kieron McCann
Partner at A Few Good People
Kieron has led business strategy, marketing and product functions in communications and technology companies for over 25 years. He has worked for companies including O2, Colt, Spark NZ and Tata where he has been responsible for managing strategy and marketing of product portfolios generating hundreds of millions of dollars in revenue. Kieron has sat on both client and agency side, and most recently, he was Director of Strategy at Wunderman Thompson Technology.
Intro (00:00)
The outcomes A Few Good People help deliver (04:29)
What is productisation? (07:10)
Service Business vs Productised Business (8:46)
The two areas of productisation (10:43)
Why should you productise your business? (12:33)
The challenges that agencies are currently facing (18:15)
Positive impact of productisation on day-to-day performance (21:31)
The positive impact on valuation (22:24)
What can you productise? (25:52)
How to approach productisation (28:04)
A Few Good People's portfolio (29:58)
How to productise your business yourself (31:53)
Questions (35:02)
Outro (53:01)
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