If you want to change the world, pick up a pen…write..script history! In 1995, Cello Pens did exactly that. Its journey started from simple ball point pens. And today it has managed to become India's most recognized stationery brand and the leading manufacturer and distributor of writing instruments. The Cello Group was incepted by Ghisulal Rathod in 1974. It entered the stationary market in 1995 with Swiss Tips and German Inks and revolutionised the scene. The first factory was set up in Daman... Finegrip & Butterflow were among the first few products that retailed for as low as Rs 5. Watch the full video to know more about its journey in becoming a Brand of Bharat.
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Негізгі бет Bharatpreneurs: How Cello Pens Scripted History
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