How can sales and marketing work together?
In this episode of the Real Talk Real Results podcast, Jonathan Hallatt and Rita Matuzic explore sales and marketing management, sales and marketing alignment, and how to improve the relationship between sales and marketing.
Despite shifts in the B2B sales process (including buyers spending more time engaging with marketing before ever speaking to sales), the relationship between these teams isn’t as close as it could be.
They may share the ultimate goal of driving qualified pipeline, but their incentives and motivations can sometimes suggest otherwise.
To bridge these issues, Jonathan and Rita discuss the practical changes and internal shifts needed from both teams-from building relationships with the customer success team to embracing technology as a viable means of understanding prospects.
Tune in to learn more about the Real Talk Real Results you can expect when sales and marketing work together in revenue-generating harmony.
Jump to Your Favorite Moments!
0:00 - 1:44 - Introduction
1:44 - 5:00 - Why sales and marketing aren’t as close as they should be
5:00 - 6:45 - How customer meetings and customer data can improve communication between sales and marketing
6:45 - 9:13 - Why demand gen marketers benefit the most from attending customer meetings
9:13 - 10:58 - The mindset shift needed among sellers to build respect between teams
10:58 - 14:03 - How the right technology brings trust to the sales process-and the sales and marketing relationship
14:03 - 16:26 - The fundamental change in the B2B sales process impacting the way both teams work
16:26 - 19:32 - How sales leadership can empower sales to respond more effectively to prospects
19:32 - 21:29 - Why getting in the same room with customers is still worth the effort
21:29 - 22:45 - What senior-level marketers can bring to sales review meetings
22:45 - 24:29 - How “co-selling” works and why both teams should embrace it
24:29 - 29:41 - What “co-selling” looks like for marketers in practice
💬 Join the Conversation:
Comment below with your biggest marketing challenge this year and let's tackle it together in upcoming episodes!
📣 Sharing is Caring!
If you found value in this episode, share it with a colleague who could benefit from these insights.
👥 About the Show:
“The Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar-coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The "Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
🔔 Hit the Subscribe Button to keep the conversation going! Your engagement fuels our mission to deliver valuable insights in every episode.
Find Us On:
Website: Https://bit.ly/3FH1jOC
LinkedIn: bit.ly/47dLbzV
Instagram: bit.ly/3tRDMI4
Twitter: bit.ly/3FJYb4I
Facebook: bit.ly/49wnTHA
#B2BMarketing #B2BMarketingPodcast #RealTalkRealResults
Негізгі бет Closing Gaps in the Relationship Between Sales and Marketing
Пікірлер