Marketing Mix Modeling (MMM) is getting more attention from marketers, but it's not always well understood.
In this very special fireside chat, we're bringing together Matt Farrugia (Global Chief Customer Officer and Co-Founder, Mutinex), Kevin Alphonso (Senior Marketing Manager, Seek) and Daniel King (Key Customer Account Manager, Supermetrics) to discuss how marketers can know when they need a MMM.
In this session, we'll cover:
What types of businesses use the marketing mix
The signs that you might be missing market mix in your measurement conversations
What type of questions marketing mix models can help you to answer
How to make a successful case for market mix internally
Answer your questions about how to get the process started
Thank you to our guests Matt and Alphonso!
Learn more about Mutinex: mutinex.co
Learn more about SEEK: www.seek.com.au
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Негізгі бет Demystifying marketing mix modeling: When do you need the marketing mix? | A Supermetrics webinar
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