Google has introduced a new assembly algorithm - EAT.
Or Expertise, Authority and Trust.
- Expertise - it is now important that articles are written in an expert style
- Authority - now it is important who the author of the content is
- Trust - now it is important whether the information provided, the author or the site can be trusted.
In this video, Nikolay Shmichkov will talk about the EAT checklist and how to prepare your website
Content
0:00 Introduction
1:02 What is EAT?
4:33 Expertise
5:28 Authority
5:41 Trust
6:19 How to make a website that has expert content?
11:41 Site authority
21:47 What can affect the trust rating?
30:00 Checklist "What should be on the site for a good EAT"
37:39 Technical resource optimization
40:19 EAT key indicators
43:52 Conclusion
Useful materials
About the algorithm in general
seoquick.com.ua/seo-promotion...
About TK for a copywriter
• Как создать ТЗ копирай...
About technical audit
• Технический аудит сайт...
About Structure
• Структура Сайта: Как С...
How Thousands of Websites Suddenly Crashed
seoquick.com.ua/podcast/ymyl-...
How Google Fights Fakes - bit.ly/3ullBXR
Link to the translation of the guide for assessors bit.ly/3tzPvIV
Google Patents
patents.google.com/patent/US9...
patents.google.com/patent/US8...
patentscope.wipo.int/search/e...
Google instruction
developers.google.com/search/...
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