When James Annabell’s budding rugby career wasn’t quite going the way he hoped, the former Taranaki Bulls hooker put his drive into honey. James gifted his father Toby a beehive back in 2008, and sparked a passion for authentic manuka honey and a thriving family business. Fast forward to today, and Egmont Honey exports to over 200 countries and territories around the world, proudly supplying global brands with Pure New Zealand Honey.
Find out more about Egmont Honey here: egmonthoney.co.nz
This video was made possible with support from Rabobank - helping grow a better New Zealand together. Visit rabobank.co.nz to find out more.
On Farm Story Season 3. Originally filmed July 2020.
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