Enhancing Your Marketing with Effective Copywriting with Sara Gillis
Welcome back to the Business First Creative Podcast! Today's episode features a conversation with Sara Gillis, an exceptional copywriter for photographers and host of the Copywriter on Call podcast. Our discussion covers essential topics like the importance of copy in marketing, the role of storytelling in engaging your audience, and practical steps to create impactful website and social media content. We also delve into SEO basics, keyword research, and how to utilize AI tools like ChatGPT for refining your marketing copy. Whether you're a small business owner or a creative professional, this episode offers valuable insights to elevate your marketing strategies. Plus, get details on Sara's upcoming keyword workshop, designed to help you master the art of keyword research and effective copywriting.
00:00 Introduction and Guest Welcome
00:08 Challenges of Scheduling and In-Person Conferences
01:15 The Importance of Copywriting for Small Businesses
01:51 Brain Dump and Inspiration Process
03:18 Organizing and Planning Content
07:03 Storytelling in Marketing
13:20 The Role of Video and Captions in Marketing
16:21 Consistency Across Platforms
21:27 Using AI for Copywriting
26:33 SEO and Keywords
31:23 Final Thoughts and Upcoming Workshop
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