In this episode, Paul is joined by Rob Cunningham. Rob is the Director of Leisure and Business Development at BH Live. Rob says his love of sports from rugby and general fitness is what motivates him to provide others with quality, conscious experiences.
BH Live is one of the UK’s leading leisure and event venue operators - a registered charity and social enterprise that designs and builds engaging experiences to inspire people and enrich lives.
Rob shares how BH Live deployed and executed various digital strategies, the workflow required to mobilize content creation, the key metrics BH uses to gauge the success of digital experiences, and how Gen Z is reshaping the leisure industry.
Additional Resources:
Wexer Virtual Fitness: wexer.com/
BH Live Website: www.bhlive.org.uk/
Rob Cunningham on LinkedIn: / rob-cunningham-4778162a
Tweetables:
“The leisure industry is such a fantastic industry. We make such an impact on people's lives.” - Rob Cunningham, Director of Leisure & Business Development at BH Live
"Ultimately with digital, we want to be broadening our audience, broadening our approach, and really getting the story out there." - Rob Cunningham, Director of Leisure & Business Development at BH Live
“We need to break down the barriers to make it as easy as possible for them [Gen Z] to access.” - Rob Cunningham, Director of Leisure & Business Development at BH Live
“Gen Z is driving more digital consumption than they are physical consumption.” - Paul Bowman, CEO of Wexer
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