Corporate Executive Board legend Brent Adamson explains the bold research method that led to the blockbuster sales concept, The Challenger Sale. You too can stand out for your expertise by conducting what he calls "disagreement research."
Check out the full interview with Brent Adamson: • ETL - “The Challenger ...
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers.
Негізгі бет ETL Shorts - How the Challenger Sale Concept Came From ‘Disagreement Research’
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