Join us as we dive into an insightful interview with Evan Weber, founder of Experience Advertising and a 20+ years expert in affiliate marketing.
Evan shares his journey from early internet ventures to running a successful digital agency.
He has talked with thousands of affiliates during his career, so he knows this industry insight out.
Learn about the importance of affiliate marketing, effective tracking, and optimizing digital advertising strategies.
Discover how to leverage TikTok and Google Ads to boost your campaigns and get tips on using AI tools for better ad performance.
Evan Weber is truly full of strategies for affiliates, ecommerce and SaaS companies who want to learn how to improve their affiliate game.
You can find Evan at experienceadvertising.com
Topics covered in this video:
- Evan Weber’s career journey
- Benefits of affiliate marketing
- Managing and optimizing affiliate programs
- Effective use of TikTok and Google Ads
- Conversion rate optimization techniques
- Leveraging AI tools like ChatGPT
- Optimizing Google Ads campaigns and using ad tracking tools
- TikTok Ads strategies
- What metrics to pay attention to when optimizing marketing campaigns
- Tips for new affiliates starting out
Learn more about CPV Lab, our powerful ad tracking platform, and how it can help you optimize your campaigns:
- Visit CPV Lab - cpvlab.pro
- Contact Us - cpvlab.pro/contact.php
------------------------------------------------------------------------------------------------------------------
CPV One is an ad tracking platform that helps performance marketers to track their marketing campaigns across multiple channels, to do split testing easily, to track conversions from affiliate networks or partner sites.
CPV Lab is a self-hosted click tracking tool that offers 100% privacy as it is hosted on the client servers.
Both, CPV One and CPV Lab, offer powerful tracking and can be used on top of Google Analytics to get the single piece of truth out of your marketing campaigns.
You can check them out:
CPV One:
website: cpvone.com
facebook: / cpvone
Linkedin: / cpv-one
CPV Lab:
website: cpvlab.pro
facebook: / cpvlabpro.track
Linkedin: / cpv-lab-pro
Twitter: / cpvlabpro
-----------------------------------------------------------------
TIMESTAMPS:
00:30 Introduction
03:30 Affiliate Program for brands and types of affiliates
04:56 How to interact with affiliates
10:54 What is Publisher Finders
12:53 Landing Page optimization checklist
20:56 TikTok strategy
30:54 Google Ads strategy - tips
36:30 About PMax and other types of campaigns
39:45 What Metrics should you pay attention to when optimizing campaigns
41:40 How to use AI to improve conversion optimization
45:50 What opportunities does Evan sees in Affiliate Marketing today
51:30 Advice for people starting affiliate marketing today
55:20 SEO, Google Search and Linkedin strategy for B2B
1:02:09 Where to find Evan Weber and get in touch
Subscribe to our channel for more expert interviews and marketing tips: @cpvlab
Негізгі бет Evan Weber: Unlocking Ad Strategies on Affiliate Marketing, TikTok, and Google Ads
Пікірлер