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Pharmapacks was at one point the No.1 seller on Amazon in the U.S. It started in 2010 as a single brick & mortar pharmacy in New York and then shifted all its business online by selling on marketplaces using the reseller model, where it sourced products from large CPG brands, distributors and digitally native brands, and sold those products mainly on Amazon. The company kept growing its top line year after year, so clearly it was providing something customers needed.
However; in 2022 Packable , the parent company for Pharmapacks, filed for bankruptcy. Which begs the question: What Happened?
In this video, we discuss the key factors needed for running a successful retail or ecommerce business.
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