On this week's episode of IDEA GENERATION, producer Tay Keith takes us on a journey from his early days taking piano lessons, to meeting BlocBoy JB and building their careers together, to producing smash hits for artists like Beyonce, Drake, and Travis Scott, including the Diamond record "Sicko Mode."
Act I
00:00 Intro
1:25 Family dynamics, work ethic
2:24 “The most important idea I ever had”
2:40 Step father's influence
3:02 Inspiration and starting to make beats (Sound Click)
5:42 Pivoting from rap to production
7:24 Keyboard
8:28 First time his own beats made it to an artist
9:28 Qualities that you hold on to tightly
9:44 Networking and building relationships
11:35 Making the decision to go to college
Act II
12:36 Lessons from college, DJing parties
14:26 Meeting manager and developing a dynamic/helping each other out
15:56 "I don't believe in luck"
16:15 Growth between 2015-2018, First BMI check and going all in making music
17:14 December 31st, 2017
18:30 Letting go of competition, embracing artists on the rise
19:06 "SICKO MODE"
20:20 Biggest advantage as a creator
20:34 Balancing professional high's and mental health, personal adversity
24:19 "I know it's time to pivot"
24:45 The breakout year
Act III
26:27 Navigating transition and continuously working with up and coming artists
27:13 Balancing integrity and relevance
28:15 Process of discovery
29:37 Having fun making music
30:26 Investing in new financial endeavors
31:23 Expectations of success
33:33 Changing the trajectory of family
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Негізгі бет Ойын-сауық How Tay Keith Blew Up From Local Teen Beatmaker to Producing Global Hits for Drake and Travis Scott
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