When reaching out to a prospect, partner or new client, what is the first thing they will see? Although important, it is likely not your website, capabilities deck, or any other sales materials but your email signature. The look, feel, and content of your signature can set the tone for the rest of your relationship and either consciously or subconsciously leave a lasting impression.
The good news is YOU can get started implementing some of these recommendations today. Tune in to this month's Marketing Pop-Up for some simple steps to creating an effective email signature.
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