All too often, software developers act as bottlenecks that impede growth in startups. It’s time to put business logic back in the hands of business people to increase conversions without developer involvement.
Audrey Melnik, Founder and Partner of Unlocking Growth, offers valuable insights on improving trial conversions using the customer journey optimization methodology, without the need for developers. She highlights the significance of incorporating replaceable components and business rules into your process, what stages of the SaaS funnel to concentrate on, and strategies to implement during the trial phase to boost conversions.
|| Key Takeaways ||
• Experimentation in product-led growth is crucial
• Understand issues of data paralysis
• Define customer journey optimization and its benefits
• Establish playbooks for sign-up, initial value, activation, and more trial phases
|| Additional Resources ||
Boost Your Free Trail Conversion Rate by Using These Metrics →
productled.com...
10 Experiments That Actually Worked for Our PLG Conversion Rates →
productled.com...
Learn more about PLG by reading the bestselling book: Product-Led Growth: How to Build a Product That Sells Itself → productled.com...
||Stay Connected ||
Don't forget to subscribe to our channel and follow us on LinkedIn and Twitter for many more product-led growth tips!
LinkedIn: / productledinc
Twitter: / productled
SUBSCRIBE to become great at Product-Led Growth!
/ productled
Негізгі бет How to Increase Your SaaS Trial Conversions Without Developer Involvement | Audrey Melnik
Пікірлер