If you want to know the secret to opening a successful adult day care then you just need to focus on one word prior to opening . . . MARKETING!
The difference between marketing once you open versus starting to market 6 months before you open could make or break your entire business.
So, how should you market prior to opening or receiving your license? The best way to market is to be omnipresent! Wherever you think your customers may look, make sure you're there! 🤣
The more money and effort you spend marketing, the more interest in your service you will generate. This will provide you with a greater stream of leads to work with.
Make sure you follow up and nurture those leads! Take the time to build relationships with these leads so when opening day rolls around you have people ready to support you!
Watch now to learn how marketing "pre-opening & pre-licensing" can make a positive impact on your adult day care's success!
#adultdaycare #seniorcare #marketing
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TIMESTAMPS:
0:00 Intro
1:49 Lead List
2:17 Be Omnipresent
2:45 Ad Spend Utilization
3:04 Ad Examples
4:21 Identify Your Audience
4:58 Market Hard the First 3 Months
5:13 Have a good CRM system
5:41 Create an Offer
5:59 Offer Examples
6:50 Organize Your Leads
7:08 Follow Up and Nurture
7:43 Summary
8:00 Make Marketing a Priority
10:15 Outro
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