How to produce ideas , a technique for producing ideas the Book Summary by AVID-WISDOM
in this video I'll walk you through key takeaways from one of the best books for UX, product and innovation ideations -- A technique for producing ideas by James Webb Young.
This simple book highlights 3 core principles when it comes to idea generation as well as 5 steps to coming up with ideas that are great. Needless to say any experience design, design sprints and ideations can be shaped around this. Check by key takeaways and how I apply it in the video.
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