Life-Led Trends 2023, DECENTRALISATION.
The movement of power & knowledge.
This trend shows consumer appreciation of brands rethinking their place in communities and consumer lives. Decentralisation, as a
concept, is built on the basis of fluid movement from one realm to another, it is the movement of power, knowledge, time and resources. It is the key to flexibility and exploration.
Brands are using their tools not only to create agile working models for their internal operations but also as a means to explore new avenues to support their purpose and generate new business, as a playground for new offerings.
Негізгі бет I-AM Life-Led Trends 2023, DECENTRALISATION
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