Life-Led Trends 2023 • REWILDING | The flow between urbanisation and nature.
This trend is a clear evolution of our Symbiosis trend (from I-AM 2022), which saw consumers demanding a more balanced coexistence with nature. Rewilding is a flow between urbanisation and natural living. It's not leaving a modern life in favour of a rural existence but exploring a balance of the two. People are experiencing disassociation because of their growing separation from nature, their true beings are in search of ways to allow a more nature-led life within their current circumstances. Rewilding spans across actions like restoring forests, seed bombs in small plots of earth in urban spaces or switching from veganism to an “ancestral” animal-based diet.
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Негізгі бет I-AM Life-Led Trends 2023, REWILDING
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