Life-Led Trends 2023 • GEN-1 | A fresh outlook on inclusion.
Last year brands explored Empathy (from I-AM 2022) with their consumers, this need for greater inclusivity has morphed into a more egalitarian arena for brands to move into.
Adults of all ages are generally shopping at the same stores, from tweens to grandparents, everyone is catching up with tech trends and social media. Though there may be generational differences in enjoying the latest trending music or internet meme; consumer-focused generational data is losing its power.
Looking at their consumer base from a wider perspective can help brands grow their business not only for the current environment but also create brand loyalty for the evolving customers of the future.
Interested? For the full report or enquires, please get in touch at hello@i-amonline.com 👈🏼
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