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I have long been trying to crack the code on how to legitimately grow my audience on Spotify without going through gatekeepers or playlisters and without padding my streaming numbers (even accidentally).
It seems like most of the options out there present great opportunities to boost your numbers but don't really provide much true growth potential as an artist.
Well, I think I've finally figured it out.
I recently began experimenting with Facebook Ads to drive traffic to my Spotify profile, and, through much trial and error, I believe I've finally cracked the code on how to gain real fans, real followers, and real engagement.
In this video, I unpack all of the data, all of the results of my recent two-week experiment, and I show you exactly how to repeat what I've done using Facebook Ad Manager.
This is how I doubled my Spotify followers in two weeks.
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Watch the "When We Were Young" music video: • Tom DuPree III - When ... .
Listen to "When We Were Young" on Spotify: social.tomdupreeiii.com/spotify.
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My camera setup:
Canon EOS Rebel T7i
Rode VideoMic Pro
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Timestamps:
0:00 - Intro
1:24 - An overview of my streaming numbers
2:23 - Measuring the increase in listeners, streams, and followers
4:20 - The importance of increasing listener engagement
5:12 - Looking at increased engagement for my latest song, “When We Were Young”
7:06 - How my Instagram following increased as well
7:55 - Dissecting the data in Spotify for Artists
9:02 - How much my followers increased in Spotify for Artists
10:01 - Why you should focus on followers and engaged listeners instead of playlists and streams
11:40 - How I set up my Spotify marketing campaign in Facebook Ad Manager
13:08 - Creating three different ad sets for three different markets in one ad campaign
14:28 - How I utilized Facebook’s campaign optimization feature to improve traffic to Spotify
15:45 - Why I only used the “stories” ad placement option
16:47 - How I made adjustments to my targeted audience based on the first week’s results
17:18 - Split testing multiple ads to gauge performance
17:50 - Examples of all three ads I ran
18:44 - Which ad performed the best
19:15 - How much I spent and how the results stack up against using playlist promotion companies
21:01 - My biggest piece of advice for using Facebook Ads to grow your Spotify numbers
22:35 - Outro
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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.
Thank you for watching!
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#musicpromotion #facebookads #spotifyforartists
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