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I released my song "Lions" on January 15th, 2021. In the three and a half weeks since its release, it has amassed just shy of 40,000 streams.
Wow.
This has been, by far, my most successful release to date. So, naturally, I'm going to share with you exactly how I did it.
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Use my spreadsheet template from the video:
social.tomdupreeiii.com/spotif...
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Timestamps:
0:00 - Intro
1:27 - Looking at Lions on Spotify for Artists
3:55 - Release Radar and Discover Weekly numbers
4:24 - Breaking down save rate, stream rate, and popularity score
6:15 - How Release Radar affected Discover Weekly
8:15 - Budget and ad campaigns
9:38 - Lions Spotify release campaign in Facebook ads
11:21 - Scheduling and adding a new ad set
13:02 - Cost per conversion for my ads
14:02 - What you can learn from this campaign
15:26 - Outro
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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.
Thank you for watching!
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#spotify #musicmarketing #facebookads
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