This video discuss the difference between sampling and sample in research. Most of the time, beginners use these two terms interchangeably. However, they are quite different in their use and meanings. Sampling is the technique used to extract a sample for research study. In contrast, sample is an actual groups of people, subjects, variables, organizations, and phenomena that are studied in a research study. If you're looking to learn more about the difference between sampling and sample, then this video is for you! By the end of this video, you will have a better understanding of the difference between the two and will be able to make more informed decisions when choosing samples in a research study.
About Dr. Muhammad Yousaf: Dr. Muhammad Yousaf earned his doctorate in Communication Studies at the Communication University of China in 2018. He is the recipient of three Gold Medals in M.Sc. Communication Studies from University of the Punjab, Lahore. Currently, he is associated as an assistant professor with the Centre for Media & Communication Studies, University of Gujrat, Gujrat-Pakistan. Dr. Yousaf is trained in quantitative research methodology. He teaches communication theory & Research Methodology. He does research in media and public opinion, political communication, cross-cultural communication, and Advocacy Journalism. He has published in SSCI and Scopus-indexed Journals such as the International Journal of Communication, Scientific Reports, Development Policy Review, Global Media & China, Vaccine, Vaccines, Psychology Research and Behavior Management, Media Watch, etc.
You can contact Dr. Muhammad Yousaf at;
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Негізгі бет Lecture 2: Sampling Vs Sample in Research|| Key difference|| Dr. Muhammad Yousaf|| Urdu/English
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