Programmatic eliminates human negotiation, and simplifies the process as much as possible by letting algorithms do the job. If you already have a rough understanding of programmatic, and are interested in learning how programmatic media buying works and what are the benefits, let's move on to today's video.
Disclaimer: This video only represents my personal opinions. It does not reflect the views of any organization I may or may not be associated with.
DMA EP 1: What is media buying: • MEDIA BUYING 101 | Wha...
DMA EP 2: What is an impressions: • What is an impression?...
DMA EP 3: What is Programmatic: • Let's talk Programmati...
Resources:
blog.whatrunswhere.com/media-b...
www.smartinsights.com/interne...
epom.com/blog/programmatic/pr...
www.outbrain.com/blog/program...
www.match2one.com/blog/tradit...
www.marketingweek.com/program...
www.monetizemore.com/blog/rea....
digiday.com/media/what-is-rea...
www.webfx.com/blog/marketing/...
www.intentdata.io/intent-data...
adtelligent.com/how-third-par...
blog.hubspot.com/marketing/th...
www.iab.com/wp-content/upload...
Негізгі бет Let's Talk Programmatic! Pt 2 | The Media Buying Process Explained | Programmatic Advertising EP 4
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