I'm actually very excited for today's video. We are finally going to talk about programmatic today! Programmatic advertising has grown rapidly ever since it's birth in the early 2010s. Because there are a lot of materials to cover, and I want to keep all my digital media activation episodes around 5 mins. I'm actually going to break this video into two parts. In today's video, we are going to talk about what is programmatic, and the key technology that is involved in it.
Disclaimer: This video only represents my personal opinions. It does not reflect the views of any organization I may or may not be associated with.
DMA EP 1: What is media buying: • MEDIA BUYING 101 | Wha...
DMA EP 2: What is an impressions: • What is an impression?...
Resources:
blog.whatrunswhere.com/media-b...
www.smartinsights.com/interne...
epom.com/blog/programmatic/pr...
www.outbrain.com/blog/program...
www.match2one.com/blog/tradit...
www.marketingweek.com/program...
www.monetizemore.com/blog/rea....
digiday.com/media/what-is-rea...
www.webfx.com/blog/marketing/...
www.intentdata.io/intent-data...
adtelligent.com/how-third-par...
blog.hubspot.com/marketing/th...
www.iab.com/wp-content/upload...
Background Music: Orange Whisper Offered in VideoScribe
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