Every customer has a tailored experience to their unique needs. Their experience is tailored from the time they become aware of a product or service until long after they purchase
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an individual level across multiple channels and touchpoints. Unlike single- or multi-channel personalization, which may involve only one or a few points of interaction, omnichannel personalization integrates and synchronizes every customer interaction, whether online or offline, to deliver a cohesive and highly personalized customer journey.
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