Media buying (sometimes it's also called media activation, digital activation, etc) is one of the most basic concepts in marketing. This video talks what is media from a marketing perspective, what does media buying means, and how to buy media (Direct vs Programmatic).
Disclaimer: This video only represents my opinions. It does not reflect the views of any organization I may or may not be associated with.
DMA EP 2: What is an impressions: • What is an impression?...
Resources:
www.webfx.com/internet-market...
www.statista.com/statistics/6...
www.businessdictionary.com/def...
www.statista.com/topics/1176/...
smartyads.com/blog/the-three-...
Негізгі бет MEDIA BUYING 101 | What is Media Buying? | Media Buying Explained | Programmatic Advertising EP 1
Пікірлер: 21