In 1924, Paris hosted its first Olympic Games. One hundred years later, the capital is once again going to host the world's greatest sporting event, with the ambition of organizing Games that are in tune with their time. It was the Royalties-Ecobranding agency that worked on the design of the visual identity of Paris 2024. They wanted to create a symbol faithful to the spirit of these Games: inclusive, sustainable, and connected to the city. The creative process was marked by questions: what symbol should be chosen to represent the spirit of these Games? How to project oneself until the Olympic deadline? And how to envision the future of a logo intended to be only ephemeral? A dive into the making of an Olympic identity.
Thanks to the Royalties-Ecobranding studio (partner of this video) for sharing with me the story of the Paris 2024 logo.
The production of this video started in October 2021.
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Paris 2024: the making of an olympic symbol
July 26, 2023
#design #olympicgames #paris2024
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