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Putin may be popular because he is popular. That is, a substantial portion of Russians only like him because they think other Russians like him. That may sound better than the alternative for the Kremlin, but it implies that Russia's regime is partially built on a house of cards. If something were to cause Russians to think Putin had become unpopular, then his overall approval may crater.
This video explains the academic study that provides evidence for this odd source of popularity, why it is consistent with much of the evidence the war has provided, and why Russians would express such preferences.
You can read the original study here: doi.org/10.1017/S000305542300...
0:00 The Source of Putin's Popularity
1:13 How the Experiment Worked
3:08 Push Polling
4:04 What the Surveys Showed
5:32 Why the Experiment Shows a Casual Effect
6:05 Why Does Disapproval Cause Disapproval?
8:57 Why Putin Should Be Worried
10:46 #wheresjohn
Media licensed under CC BY 4.0 (creativecommons.org/licenses/...
By Kremlin.ru:
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Негізгі бет Putin’s Bizarre Hidden Weakness: He Is Only Popular…Because He Is Popular?
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