Even with the end of cookies no longer expected after Google's recent announcment, first-party data is becoming more and more important to performance marketers. But with that comes expanded responsibility for privacy and security during data collection.
In this one-hour event presented by the PDMI Workshop Council, partners Randal Shaheen and Justin Yedor from PDMI-member law firm BakerHostetler and a pair of ad tech and data experts - Adstra's Emily Kistner and RSLT's Shira Witelson - share the latest information performance marketers need to know to not only make the most of their data efforts, but also do so in a way that steers clear of regulators who are attempting to fit enforcement efforts in the space into old rules that may not have initially had data privacy in mind - and a very active class action bar.
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Негізгі бет Seasonal Seminar Series: Data Safety in an Active Regulatory Environment
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