Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! If I asked you to make a list of the fastest-growing supplement brands of the 2020s, I’d consider you downright silly if you didn’t include the name Bloom. Excuse the punny joke, but if you weren’t aware…business is absolutely “bloom’in” at the supplement brand that Greg Lavecchia (Bloom CEO & Co-Founder) created with his wife and fitness influencer Mari Llewellyn. In our conversation, Greg and I cover everything from Bloom’s "overnight success" and how the power of an audience-first CPG strategy propelled the early days to how 2020 changed everything for the company...in a good way. We also deep dive into Bloom’s exceptional strategic alignment between its digital marketing playbook, sales channel strategy, and its Greens & Superfoods product. But these are just some of the fascinating topics we spoke in our conversation together...
Thank you to Synergy Flavors (www.synergytas...) for supporting this Pivotal episode.
#bloom #supplements #entrepreneur
I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His KZitem channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
►EMAIL josh@jschallconsulting.com
Негізгі бет Secrets to "Overnight Success" at Bloom Nutrition | Greg LaVecchia Interview
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