Springboard 2023: Franchise Relations
Franchisors like to say they over-communicate, while franchisees can often feel like they’re being flooded with information to the point they simply tune out. Effective communication is vital to a successful franchisor-franchisee relationship, which means franchisors need to be connecting with their owners in ways that have value-and ultimately help improve that bottom line. In this session, franchisors share advice for moving beyond crisis-level communication, how the simple act of listening can resolve conflict and ways public praise can have positive ripple effects on the whole system. They’ll also give a candid look at why it’s crucial to set expectations with franchisees up front, when to show flexibility without damaging the brand or relationship, and how creating a culture of transparency and collaboration impacts the growth of the brand.
Moderator: Steve Greenbaum - Founder, PostNet
Panelists: Nick Lopez - CEO, LIME Painting, Charlie Graves - CEO, Athletic Republic, Richie Huffman - CEO, Celebree School, Mike Manzo - COO, Jersey Mike’s
Негізгі бет Springboard 2023: Franchise Relations
No video
Пікірлер