saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by saas.group/ .
I'm your host Anna Nadeina, Head of Growth for saas.group.
In this episode #12, we are talking with Stefan Smulders, the co-founder of Expandi (expandi.io/), the most powerful LinkedIn automation software for your outbound challenges on LinkedIn with Email. Stefan shares the story of the way experimenting with customer acquisition strategies brought them over 14k customers in just 18 months, and the way they decided to stay bootstrapped to reach $10M ARR before thinking about de-risking and approaching any kids of collaborations.
Chapters:
00:00 - How Expandi began
5:37 - Growth strategy
12:44 - Customer retention
24:17 - Product development
30:11 - Adding service to the product
34:23 - Bootstrapping
38:42 - Future plans
30:49 - Building a company culture
45:12 - Biggest win and biggest failure
48:20 - Inspiration
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Негізгі бет Ойын-сауық Stefan Smulders @Expandi. Bootstrapping to $6M ARR in 18 months
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