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Episode 552: Shaan Puri ( / shaanvp ) and Sam Parr ( / thesamparr ) teach the 3-step writing framework that helped them build +$10M newsletters.
Get Shaan’s writing course - maven.com/generalist/writing
Get Sam’s writing course - copythat.com/
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Show Notes:
(0:00) Intro
(2:50) Why not how - Persuasion at scale
(7:00) To write clearly, you must think clearly
(8:00) Begin with the end in mind
(11:30) Headlines not outlines
(13:30) Warmup with copywork
(16:30) Draft fast, incubate slow
(17:30) Great writing is great editing
(20:00) Build your swipe file
(22:00) Don't bury the lead
(24:30) Create a curiosity gap
(26:00) Write like you talk
(29:00) The voice memo test
(31:30) Lower the reading level
(33:00) How to tell a great story
(35:30) Intention meets obstacle
(39:00) High emotional stakes in a low stakes situation
(40:00) Short sentences
(42:00) Great writing has rhythm
(45:00) Our favorite resources
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Links:
• Hemingway Editor - hemingwayapp.com/
• Neville Medhora on Louis C.K. - copywritingcourse.com/louis-c...
• The Hustle Writes about Hint Founder - tinyurl.com/2d537k7f
• Hey.com - www.hey.com/
• On Writing - tinyurl.com/5f334swt
• Theo Von - www.theovon.com/
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Check Out Sam's Stuff:
• Hampton - www.joinhampton.com/
• Ideation Bootcamp - www.ideationbootcamp.co/
• Copy That - copythat.com
• Hampton Wealth Survey - joinhampton.com/wealth
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): bit.ly/SupportShepherd
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
Негізгі бет The 3-Step Writing Framework That Helped Us Build +$10M Newsletters
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