In the 2003 NFL playoffs, the Seattle Seahawks faced off against the Green Bay Packers in a game that went to overtime. The Packers were only in the game because of a heroic catch by a wide receiver no one has ever heard of, Nate Poole.
Nate Poole didn't play for Green Bay, and never would, but they had a common enemy; the Minnesota Vikings.
These games are an allegory for business. The people who you partner with don't necessarily always need to be your best friends. Sometimes you can simply share a common enemy, which aligns your purpose.
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