I remember flying Swissair in economy class. We had leather seats and the meal consisted of a plate of dry Grisons beef fillet, which is very expensive. It was a flight from Paris to Zurich. I complimented the steward about this unexpected high standard. His proud answer was that it was normal Swissair standard. The week after, Swissair went bankrupt…
@visionist7
Жыл бұрын
A terrible shame but I don't think their lavish catering was what did them in lol
@ilovesuisse1
Жыл бұрын
That happened because of the crash in Halifax, i loved my airline and was cranky the government didn’t do more to help the national airline out.
@tanveerhasan2382
Жыл бұрын
Sad
@alexp3752
7 ай бұрын
SR 111 had relatively little to do with the failure. It was the result of excessive debt incurred by the CEO of the group, who ran up about CHF 5,000.000.000 of debt the board of directions was not aware; the 9-11 disaster with SR losing USD $ 17M per day,; the entrance of the new Euro in surrounding countries, versus a strong CHF; and the accumulation of Sabena and other airline shares that ultimately doomed the finest airline the world had ever known, bar none! @@ilovesuisse1
@LeTangKichiro
Ай бұрын
@@ilovesuisse1 What? No, it was Project Hunter that did them in. I don't understand why people just make things up. The airline couldn't survive even if Halifax and 9/11 had never happened. Or are you saying that our highest court (Bundesgericht) was handling the bankruptcy just because there was a crash in the 90's?
@TheTeaParty320
Жыл бұрын
McKinsey has a knack of turning gold into siht.
@grahambuckerfield4640
Жыл бұрын
How to become a small business? Be a large one and get McKinsey in.
@joellamoureux7914
Жыл бұрын
Scheme -ers , as Heath Ledger would say as Joker
@numbereightyseven
Жыл бұрын
Hmm, I look at it as, they had a knack of turning siht (unprofitable airlines) into gold (for themselves).
@dmcnamara9859
Жыл бұрын
Not with Unions.Then/ Extant not a large pool of customers,coupled with out of control increasing costs.can only subsidize entities losing money for so long.
@lebojay
Жыл бұрын
Their competitors are exactly the same.
@Nafeels
Жыл бұрын
Part of the expansion aggression made during the 90’s was the retrofitting of brand new in-flight entertainment systems for older fleets to attract new customers. The decision which ultimately brought down Swissair Flight 111 when the sketchy wiring circuit caught on fire.
@ursodermatt8809
Жыл бұрын
"aggressive" ?? i think that was only two planes flying between NYC and geneva.
@visionist7
Жыл бұрын
@@ursodermatt8809 it was all the MD11s repainted in the eurowhite livery. One MD11 had the system in all 3 classes (a single picture exists online - in economy the screens were incorporated into a secondary panel attached to the tray table) and the rest had it in First & business only. I'm not sure if the 747s got the system too when they went eurowhite
@JimMork
Жыл бұрын
Knew about the crash. Never knew it was in some sort of reaction to the struggle to survive in a competitive market. Too bad the passengers became part of the damage of turbulent market maneuvering.
@JosipRadnik1
Жыл бұрын
@@JimMork To be honest: the relation is rather coincidential. It's a bit of a stretch to blame McKinsey for that desaster.
@JimMork
Жыл бұрын
@@JosipRadnik1 I agree. I don't think McKinsey would sink to a detail like "upgrade in flight entertainment". But some conditions led to hiring McKinsey. My bank employer worked with them eons ago. Upshot was the bank was bought by a expanding bank. And down the line, there was a massive management problem. McKinsey? No. But their presence is like when ambulances come. They are a rescue operation.
@NielMalan
Жыл бұрын
In 2000 my parents visited Europe, booking a SwissAir flight. When they arrived at the airport there was no sign of SwissAir staff, and it took a while for them to figure out that the flight was cancelled, and to make alternative arrangements. This was very much the opposite of what one would expect from SwissAir. But when SwissAir disappeared the next year, we weren't very surprised.
@iankemp1131
Жыл бұрын
Sadly my one experience of Swissair shortly before their demise was similar, the only airline I've ever known to lose hold baggage on a point-to-point flight. Apparently the ground staff at Basle had forgotten to unload one compartment completely, so there were a dozen or so upset passengers milling around. But by then the plane was apparently on its way back to London. We got our bags next day. Not what I expected of Swiss efficiency.
@wakeupcall2665
Жыл бұрын
@@iankemp1131I flew almost three decades as cabin crew, within don’t know how many flights as a passenger, but somewhere in the upper hundreds or thousands. It did happen, that your checked luggage did not arrive at the destination. Lost and Found report and the suitcase was geleitetes next day or days. It really isn’t a big deal. Expect the Unexpected.
@iankemp1131
Жыл бұрын
@@wakeupcall2665 well yes, we all know that glitches can happen and I've had luggage delayed on a couple of occasions when connecting flights were late and there wasn't time to transfer it, that's fully understandable. But this is the only time I've seen a substantial number of people left simultaneously without luggage on a simple point-to-point flight on any airline because they forgot to unload a complete compartment. Mercifully very rare, as it should be.
@ilovesuisse1
Жыл бұрын
@@ristokempasSwitzerland is not a shifty country, i find that comment offensive. I don’t know anyone who worships “Moscovia”. That’s a daft comment, considering how many thousands of Ukranian refugees we have here. I love my beautiful country, plenty of people love visiting here. Maybe you should look at your own country, maybe your country is not so perfect like you think. Saying you are a European from a wealthy country sounds snobbish, full of self importance.
@Kochiha
Жыл бұрын
Yet another one of those names I remember from my youth but never quite figured out what happened until now. This channel is so very helpful for that.
@porcelainthunder2213
Жыл бұрын
Yep. McKinsey happened.
@MeDicen_Rocha
Жыл бұрын
Key missing factor that went unmentioned was the crash of Swissair flight 111. Funnily enough, as many point out, McKinsey can also be blamed for it.
@paulyoung7551
Жыл бұрын
Why is that?
@hewhohasnoidentity4377
Жыл бұрын
@@paulyoung7551There has to be a McKinsey connection to 111. That is the only possible explanation for using a Las Vegas based company to install an in flight entertainment system in the aircraft. Vegas doesn't even have a maintenance hanger today. At the time of 111, the Vegas airport was nearly irrelevant by any metric. The only importance the Vegas area had for aviation was that the fan disc that failed on United 232 (Sioux City) was forged in Henderson. Why Swiss Air chose a company no other airline had heard of to supply the IFE system had to be connected to McKinsey.
@josephdupont
Жыл бұрын
That crash was a fiasco total fiasco
@MeDicen_Rocha
Жыл бұрын
@@hewhohasnoidentity4377 Sounds like the lowest bidder to me. I somehow doubt the Swiss actually knew where exactly they had sent the planes off to get the new systems installed, they just knew the board was adviced by McKinsey to send them there.
@busofmauritius8306
Жыл бұрын
@paulyoung7551 he recommended that older be planes be sent to equip with new entertainment systems, and the same old wiring were used to cut cost on implementation. The wires which would catch fire on flight 111.
@Dan_Gyros
Жыл бұрын
Swiss Air's 1950s hand painted advertisements are some of my favorites from the whole industry, thanks for the vid, fantastic as always!
@Daniel-deMerrivale
Жыл бұрын
I flew Swissair many times in the late 80’s, including holidays with my family. They were superb. Then they seemed to just give up and became hopeless and I never used them again. Frankly, I really do not understand why anyone now flies out of choice. The golden days are truly over.
@probableflaws3597
Жыл бұрын
Kinda crazy when you realize you could step in as CEO with zero experience and still be 100% more successful just by making no major decisions.
@ivanblakely903
Жыл бұрын
I worked for a company that was Mckinsey'd back in the late 80's and took about a decade to recover. When I first heard the name mentioned in this video it was an "aha, I now get it" moment. I flew Swissair a number of times in the 80's and 90's and always thought they were excellent.
@12345fowler
Жыл бұрын
Yeah, they did spin off that "Hunter strategy" to Swissair stupid ass executive named Bruggisser and he was foolish enough to buy it. All the remaining board people were honorary people with no aviation background whatsoever and did sleep the board meeting out and just collecting their attending board fees. Management issue all over.
@JosipRadnik1
Жыл бұрын
Unfortunately, it wasn't McKinsey alone. The whole Swissair debacle is a prime example of a class of "business elites" sitting on inherited laurels and thinking that their mere existence would pay for itself.
@iankemp1131
Жыл бұрын
One saying about McKinsey was that they would go into a company and tell them to decentralised everything that was centralised and vice versa. Then in 2 years go back and repeat the process in reverse. A nice permanent income stream! Sadly my one experience of Swissair shortly before their demise was less good, the only airline I've ever known to lose hold baggage on a point-to-point flight. Apparently the ground staff at Basle had forgotten to unload one compartment completely, so there were a dozen or so upset passengers milling around. But by then the plane was apparently on its way back to London. We got our bags next day. Not what I expected of Swiss efficiency.
@spacecadet35
Жыл бұрын
The great thing about being a consultant is that you get to play with other peoples money, with absolutely no consequences or responsiblity.
@buffalomerkis7603
Жыл бұрын
Who would have guessed, outsourced consultants getting it wrong. I've "never" experienced that. A friend had his whole dept outsourced to save money, now costs the company 3 times more than it did before.
@senabecool7232
Жыл бұрын
Swissair's Qualiflyer group always seemed like a 90s version of Etihad Partners That being the group members didn't help Swissair/Etihad, just bogged them down
@senabecool7232
Жыл бұрын
@@conlanding that was their final livery, they also changed the bottom colour to blue to signify the Qualiflyer group
@avgeekinfotainment7776
Жыл бұрын
You can turn it also the other way round. When Etihad started to buy shares in crappy airlines, here in Switzerland many people said things like "oh look, they do a Swissair" or "ah, that's where all the former Swissair managers have ended up...".
@trevorhart545
Жыл бұрын
One of the nicest flights I have ever had was returning from Zurich to Heathrow about 2. pm. Blue Skies sunny, turned up at the Airport just 30 minutes before take off, Check In said stay calm. Luggage was taken from me by Swiss staff who said DON'T RUSH, your aircraft is through those doors and immediately on your right BUT Duty Free is opposite, you have time. Even on such a short flight, nice food and drink, impeccable service and I thought "Swiss have got this sorted". How wrong I was but thanks for explaining why I was wrong.
@phann860
Жыл бұрын
Management consultants are expensive and I have not heard of any of their successes. In fact they drop in, make several suggestions, which unfortunately the management agree too. Fini.
@dmfitzsim
Жыл бұрын
Excellent vid. If McKinsey was so certain of their advice, they should have been made to invest in the airline. The same could be said for any consulting company who advise organisations. Skin in the game is required, otherwise it’s just management being lazy which deserves to fail.
@pjotrtje0NL
Жыл бұрын
Interestingly, we try to do that in a lot of our clients, yet they are not willing to do that as it decreases profit for other stakeholders…
@kcindc5539
Жыл бұрын
Ever notice who hires consultants? Men. And not simply because the majority of corporate leaders are men. Why? Consulting for many industries is little more than hiring a team to regularly jerk off the clients. Thus the more they play to the client egos and hubris, the better. And remember this rule of consulting - “We don’t actually DO anything we propose, we just propose it”.
@12345fowler
Жыл бұрын
Well some executive women in charges are also quite bad. See Anne Lauvergon at the head of the french atom company who nearly drove it to bankrupcy because she agreeed to overpay billions for the acquisition of an african company that was pretending to have uranium mineral stock which they didn't have 10% of what they pretented.@@kcindc5539
@MrArgus11111
Жыл бұрын
@@kcindc5539 What the hell are you talking about? "Ever notice who likes to eat hamburgers? Precisely. Men! And who was a man? Hitler! Therefore..." That is how that reads. I can make up a "rule" too if you'd like. I don't think the consultants in this case were fluffing the airline. They just made bad recommendations. A LACK of ego could be argued to be the problem here as it seems the Swissair higher ups were very passive.
@slamdunktiger
Жыл бұрын
@@kcindc5539 tell me you have daddy issues without telling me you have daddy issues
@mdhazeldine
Жыл бұрын
I very clearly remember my first trip to Switzerland in 1995 (as a teenager) with a Swissair flight from LHR to Zurich on a brand new Airbus A321. It seemed very high quality and I was most impressed by their luggage delivery service to your hotel and the fact that the train station was right under the terminal. So slick. Shame it all fell apart.
@sheevone4359
Жыл бұрын
The train station hasn't moved 😉 Having a train station right under the terminal isn't unique, though I can't think of there being one in any UK airport.
@mdhazeldine
Жыл бұрын
@@sheevone4359 Stansted does, but it's a terminus and far away from London. Gatwick almost does (it's next to it). Heathrow Terminal 5 does, but that's a terminus too and wasn't built at that time. We don't have any through stations under airport terminals that are that close to a major city.
@sheevone4359
Жыл бұрын
@mdhazeldine ah yes, so kind of on all these accounts.
@nicholasjones9705
Жыл бұрын
I remember Swissair from the Tintin story The Calculus Affair, one of my favourites of the series.
@eknowledge7309
Жыл бұрын
Pilot shown in the video is Urs zimmarmen died in swiss air 111 crash😔😔😔😔😔😔😔😔
@geoffreyhui830
Жыл бұрын
Fading memories of flying on Swissair Caravelle, Metropolitan, and Coronado. The last in 1969 between HKG and BKK.
@glasscity3104
Жыл бұрын
Unfortunately companies still spend millions on consults to cut costs and usually get rid of the people that hold the company together but their job title / description may not actually Match what they do.
@craigjackson2428
Жыл бұрын
Very impressed with your level of detail in bad management decisions. Acquiring loss making airlines, never a favorable strategy and outcome of profitability. Basic business and common sense approach.
@JTA1961
Жыл бұрын
Plane truth.
@michaelmorley7719
Жыл бұрын
As soon as they callled in McKinsey, they were doomed.
@jovar.3649
Жыл бұрын
I hope you don't take this the wrong way, but I always feel satisfyingly exhausted after your videos. Your style is just right for these stories. Great vid as always!
@devroombagchus7460
Жыл бұрын
Long live outsourcing and CEO’s from the old boys network. They, at least, made a fortune.
@jameswebb4593
Жыл бұрын
A week after 9/11 I flew London St Louis with TWA . Three weeks later returned on the same route again with TWA . On outward the aircraft was less the half full , on the return less then ten in cattle class , passengers outnumbered the cabin staff . Shortly after the airline collapsed . The number of airlines that have folded is quite incredible , does the industry have a self destruct button , mergers that only benefit one side . Corruption ? McKinley was under investigation for insider trading.
@DanknDerpyGamer
Жыл бұрын
6 months after 9/11 I flew on an American Airlines flight from St. Louis to Kahului, Maui, and it was so surreal since it was on ex-TWA metal (one of their 767-300s in their final livery), full TWA interior, and paint. Almost forgot I was actually on American Airlines at one point... maybe I am just dopey sometimes. 😂
@jameswebb4593
Жыл бұрын
@@DanknDerpyGamer The question we were mostly asked with astonishment in their voice " You crossed the pond , weren't you scared. "
@CandyGirl44
Жыл бұрын
Ha - McKinsey faces charges of corruption in their role with the Guptas in state capture in South Africa. Though, we don't expect anyone to be bought to justice. How is this company still operating?
@numbereightyseven
Жыл бұрын
9 out of 9 directors having no relevant industry experience? That's definitely time to sell your shares.
@TheLewistownTrainspotter8102
Жыл бұрын
8:30 The Star Alliance actually came first in 1997. Oneworld was formed in 1999, and SkyTeam in 2000.
@1951GL
Жыл бұрын
I wonder how much McKinsey made out of this mare's nest? Excellent video - a worse (Swiss) version of British Leyland.
@felixtheswiss
Жыл бұрын
The Hunter strategy was totaly bonkers. They bought the worst leftover carriers.
@andrewganley9016
Жыл бұрын
One of the great Airlines along with the best livery especially on thier mad dogs!!
The Star Alliance also included founding members Air Canada and Thai Airways.
@amazer747
Жыл бұрын
SABENA: Such A Bad Experience Never Again
@AB-pl1ko
Жыл бұрын
- 🤣 👍
@EpicThe112
Жыл бұрын
If you want the Asia Pacific version of it is this Philippine Airlines PAL- Plane Always Late. Better experience try competitors of PR in the region take Skytrax 5 Star rated like Swiss International Airlines Star Alliance partners OZ🇰🇷 NH🇯🇵 SQ BR🇹🇼 followed by Oneworld Alliance CX🇭🇰 and QR Skyteam Alliance KE🇰🇷.
@TheHylianBatman
Жыл бұрын
They had no way to know it at the time, but mid-2001 is a particularly terrible time to try to stage a recovery in the airline industry.
@wings9925
Жыл бұрын
A wonderful aircraft. My dad - a huge aviation fan - would often wax lyrical about full squadrons of Lightnings going supersonic over the crowd at Farnborough and Biggin Hill air displays. Incredible. Wish I'd seen them too.
@JohnMckeown-dl2cl
Жыл бұрын
As a retired employee of an airline that went through bankruptcy, but continued to operate (under US bankruptcy law) I see many of the same mistakes made in both cases. Swissair had some handicaps that were going to be difficult to overcome in the best of circumstances. Competing against Lufthansa, for example, is not feasible. Just the states of Hessen (where Frankfurt is located) and Thuringia have a larger population than all of Switzerland. That small a customer base can not support the expansion plan they had. Political factors like not joining the EU did not help, but the final "nail in the coffin" was hiring McKinsey. Investing in a group of other failing airlines was not good advise in any way. It is like going to the hospital and inviting a group of other sicker people to join you hoping it will make you better! My company was luckier in hiring Bain & Co to help and getting a CEO that had vast experience in both airlines and working for Boeing. We went from "worst to first" in less than three years.
@spacewolfjr
Жыл бұрын
Minor nitpick, the Pentagon is in Langley, Virginia not Washington, D.C. (but they are very close).
@TheLewistownTrainspotter8102
Жыл бұрын
It's in Arlington, VA, but it has a DC mailing address.
@drstevenrey
Жыл бұрын
Wow. Just wow. The Swiss guy always complaining here. Nailed it right in the face. Brilliant and absolutely correct down to the last dot. You rock.
@bobdobalina838
Жыл бұрын
Oh yeah, bring in McKinsay, the sure kiss of death.
@macjim
Жыл бұрын
I’m sure I have some Swissair memorabilia somewhere in the house…
@marvwatkins7029
Жыл бұрын
Cover Sabena next! Then perhaps Varig.
@watchhans
Жыл бұрын
The one and only step that might had helped Swissair was the offer of the then-CEO of Lufthansa, Jürgen Weber, Swissair to become a member of the Star Alliance and to quit the co-operation with American Airlines (in which AA took far more advantages than SR). But exxagerated obsession with indepedence finally broke SR's neck.
@insano0077
Жыл бұрын
Aggressive expansion......combo of words that have mostly not gone well when associated with airlines😬
@hederoth7883
Жыл бұрын
Philippe Brugisser, not Brugissier!
@vcom2327
Жыл бұрын
I worked for Anderson Consulting, a McKinsey twin in this period. Most of their consultants were only a couple of years out of college, with next to no professional experience. I pitied our unsuspecting clients. Anderson went out of business a couple of years later, as it deserved to do.
@marcusdamberger
Жыл бұрын
McKinsey is still operating..
@michaelciccone2194
Жыл бұрын
AT&T in NEW JERSEY used Anderson Consulting back in the 1980s. That explains things!
@mbak7801
Жыл бұрын
I worked at a company that was Mckinsey'd in the mid 2010s. Their approach was simplistic, gimmicky, potentially damaging and they had no idea of how the basics of the area they were in functioned. The impression was of a handful of 6th form management students doing a project for school. It all ended well for me but boy they were a distraction. Often management have already decided what they want to do and bring in consultants who they can blame when it all falls apart. It then becomes an expensive sham.
@DKS225
Жыл бұрын
The concept of Low-Cost Airliners now has spread to High Speed Train Travel in the form of SNCF's Ouigo (Oh we go) TGV service and more recently in The UK Lumo service. Sorry i went completely off topic there even so it is a shame that of the times i flew overseas i never flew with SwissAir maybe it was because they did not serve Australian airports who knows. There were other airliners to choose from though. It's a shame that SwissAir went the way of the dinosaur like Ansett Airlines did.
@carlo_berruti
Жыл бұрын
Very good reconstruction of events. No reference is made to the Swissair 111 flight accident in 1998. Did it have a role at all?
@juancarlostealdo
Жыл бұрын
Accurate explanation,also the disaster of flight 111 help its sinking.
@LostsTVandRadio
Жыл бұрын
I flew Swissair in the early 70s. The inflight service was absolutely excellent. BEA service by comparison felt much less professional. Thus the demise of such a wonderful airline was a tragedy. One has to admit that the design of Swissair's aircraft tails was a big plus. (Sorry!!)
@johnbee7729
Жыл бұрын
Shaking my head at the consultant's concept of diversification is based on #1 investing in other airlines and #2 horizontally integrating in to other air service operations. Diversification generally involves investing in enterprises that are not related to your current business..
@Stephen.Bingham
Жыл бұрын
I fondly remember the in-flight complementary chocolates and leather seats. But I also remember the hugely bureaucratic and expensive consequences of them not being in the EU.
@emilyadams3228
Жыл бұрын
They saw the EU for what it is, and decided that they didn't want their country to be destroyed.
@Stephen.Bingham
Жыл бұрын
@@emilyadams3228 Actually, since that time they have joined many EU structures on a piecemeal basis. Personally I think they would be better off joining the EU and having a democratic say in the regulations that in practice they are forced to implement anyway.
@emilyadams3228
Жыл бұрын
@@Stephen.Bingham No one has a democratic say in the EU. It's a globalist dictatorship.
@briangasser973
Жыл бұрын
Sabena, Al Italia, SAA,... This is the bottom of the barrel. Would have been great if they invested in catering or air freight instead. When SwissAir was losing money, why didnt they do an equity offer before becoming bankrupt?
@ELcinegatto87
Жыл бұрын
Great video as always! Quick question though. What on earth happened to your microphone? It used to sound 10 times better, much clearer. It sounds so muffled and rolled off now. I suggest going back to your old microphone or however you recorded your voiceovers before. Keep up the good work!
@mdhazeldine
Жыл бұрын
It sounds to me like this video was exported in a highly compressed format, possibly by mistake. The picture quality seemed quite poor too.
@ELcinegatto87
Жыл бұрын
@@mdhazeldine I agree the videos used to seem crisper looking as well. Shame. But YTs video compression is generally terrible especially content that has gone thru many stages of compression iterations progressively getting worse.
@mdhazeldine
Жыл бұрын
@@ELcinegatto87 It's not KZitem's fault. There are many very high quality videos on this platform.
@-DC-
Жыл бұрын
Managed to Failure 🤣🤣 Great Work by all concerned.
@Liam_219
Жыл бұрын
Sending this to my swissair nerd friend and I only commented this so I could be the first comment 😭
@christianwuethrich2222
Жыл бұрын
4:10 The vote in 1992 was not about joining the European Union (EU) but about joining the European Economical Space. It was far less binding than joining the EU but this refusal was a clear sign that Switzerland was not ready to join the EU.
@cxa340
Жыл бұрын
I only take issue with the idea of “instinct or intuition”. No, the real problem is intelligence - most airlines are run by highly intelligent and experienced people who can very early and easily identify issues within their business or the industry. With intelligence and experience comes the humility to know what your own airline does well, what is does poorly, and what deficiencies it makes sense to address and which ones you simply have to live and do business with. McKinnsey has never understood this, and their people can literally come in and look at a route and declare you should cut it or add it with no real knowledge of the booking factors in such a route - I have watched McKinnsey literally say a profitable route should be cut from 3 flights to 1 or rescheduled to times that lose all connecting traffic because they do not understand this industry.
@SaliDu-qm6th
Жыл бұрын
My parents flew to New York from Zürich back in 1994 the trip was the only first - class flight they ever took
@sheevone4359
Жыл бұрын
Small note on the Swiss footage you showed at the end. It's all recent stuff after the logo change.
@FelicianaDelacruz
2 ай бұрын
As soon as I heard Ruairidh mention "McKinsey" I knew where this was heading and it was nowhere good
@TanzanianPatriot-v9k
Жыл бұрын
swissair will never fall , even if it does , it doesn’t fall In my heart
@robertwilloughby8050
Жыл бұрын
There's a rumour that regular York - Wolverhampton trains might be using the Stalybridge - Stockport line, with a reasonable amount of stops for Reddish South and Denton. This is dependent on more bi-mode units and pathing.
@mikehindson-evans159
Жыл бұрын
With Swissair branding?? An interesting post on this Swissair airline documentary...
@robertwilloughby8050
Жыл бұрын
@@mikehindson-evans159 Oops. I had been watching our glorious leader's earlier post on least used railway stations, and thought I had put it on that one!
@AY-ze1fp
Жыл бұрын
Wait. None of the 9 board members had any airline experience? 😂 they would've been far better just recruiting a manager from each actual department rather than that stupid board
@briangraham1024
Жыл бұрын
Umm ... no mention of the 1998 Swissair crash??? This report seems vacant without such iinformation.
@simonjones7727
Жыл бұрын
The flag has always been a big plus, though.
@srbobranzivkovic8421
Жыл бұрын
Zasto se komplikuje-SWISS -AIR je propao zahvaljujuci padu Swissair 111-koji je pao usled nestrucnog montiranja zabavne elektronike-doslo do pozara.Vise niko nije imao poverenja u njih.
@Scorpio19110
10 ай бұрын
Не е само до тоа, да знаеле Бругисер и компанија што прават(додуша не е само Бругисер крив, другите околу него си се извлекле без проблем), немало никакви проблеми да има по Свисер, па и 11 септември немало да влијае. Едноставно немале пари, колку несреќи имале Американ, Делта итн па ден денес постојат иако во одреден период биле пред банкрот. Според бивши менаџери, Свисер и Сабена би постоеле денес ако се реструктуирале паметно и ако имало волја.
@DrivermanO
Жыл бұрын
There seems to be a bit of a thread here! Swiss companies expanding to the world market then crashing - Credit Suisse comes to mind! Who's next?
@mamahamda906
Жыл бұрын
The video took off but i didn't feel i landed anywhere. Oh I must had been sleeping, intoxicated, or sniffed some glue!!!
@auntbarbara5576
Жыл бұрын
Thank you Rory 🤗
@justme-hh4vp
Жыл бұрын
McKinsey, say no more...
@PauldeSwardt
Жыл бұрын
Could you cover Air Europe an early version of Ryan Air?
@stevie-ray2020
Жыл бұрын
Wondering about how many in McKinsey made a killing on Sabena shares? For access to the Belgium hub, and only a 49% non-controlling share, loss-making Sabena should've paid Swiss Air those millions instead of the other way around!
@hughgordon6435
Жыл бұрын
Are you the guy from the Ocean Ranger inquiry?
@joshuaelectronics1759
Жыл бұрын
I Thought Swissair and Swiss were the same airline 😂 And just had a rebrand 😅
@charlesnullens
Жыл бұрын
I loved flying with Swissair, though I was almost ejected mid-flight once, when I told the cabin crew I was surprised that the Swiss wine they were serving "was actually nice"! 😬🤦♂️
@hughofIreland
Жыл бұрын
Thanks for this great video!!
@Andrewjg_89
Жыл бұрын
So what actually happened to Swissair. Did they go bust and ended their operation or are they still going today.
@Scorpio19110
10 ай бұрын
Swissair is no more, their regional airline Crossair took over the assets and became Swiss International Air Lines, branded as SWISS
@alainkovacs2007
Жыл бұрын
The audio is very bad, it constantly drops
@nickleonarczyk2777
Жыл бұрын
Swissair should have never invested in all those failing airlines like Sabena. They wasted so much money in doing so. Had they never made those investments, they could have still been flying for more years
@fredforsythe8310
Жыл бұрын
My trip to USA £1100 the airline gets £540. Go figure. It is governments that need curbing.
@anianoenrique2115
Жыл бұрын
Whose bright idea was it to buy a hornet's nest like SABENA ?
@simongreasley8643
Жыл бұрын
Low cost carriers started after Freddy Laker.
@stuartlee6622
Жыл бұрын
What is Balair ?????
@Clivestravelandtrains
Жыл бұрын
Life as a self-employed person is so much simpler, albeit without the frills of a corprorate glamour-title!
@BobbyGeneric145
Жыл бұрын
Love a new Rory video. Btw theres a great tv movie about the fall of swissair.
@peasoup2980
Жыл бұрын
Too much pride by a people blind with it
@EpicThe112
Жыл бұрын
Odd thing about the Swiss Air Qualiflyer is that they have SN TP LO OS🇦🇹 which are still operational and switched to Star Alliance with UA🇺🇲 AC🇨🇦 TG🇹🇭 LH🇩🇪 NH🇯🇵 CA🇨🇳 BR🇹🇼 and OZ🇰🇷. If Swissair didn’t collapse they are likely to join Star Alliance with LH A3 LO TK. They had their own Pan Am 103 situation Swissair 111
@michaelmoses8745
Жыл бұрын
McKinsey and ruining companies. A match made in hell.
@jocelynharris-fx8ho
Жыл бұрын
Too' bad that companies who " out source", didn't learn from the Valujet disaster. If you have to out source, then quality of your product is not regulated. Eventually, your company will suffer.Also, why was there no mention of the crash of Flight 111? This incident seemed to be " the straw that broke the camel's back". It's very annoying when someone posts what appears to be a " documentary" but vital facts and events are omitted. Before posting something, how about checking to make sure that you have ALL the information. Not mentioning the crash, also dishonors the people who died. Shame on you.😡 There was a couple on this flight that attended a church affiliated with mine. Their memories, as well as the other victims, deserved to be mentioned.
@bobdobalina838
Жыл бұрын
What are these airlines LufthansER, DeltER, and SabinER?
@SabenaAeronauticsNostalgia
Жыл бұрын
Anything than the real truth! SR abused his interests - it had no interest in cooperation with his acquired partners. Rather let them bleed to death. Agreements of payments not to be executed. Far from the real reality you summary.
@fjp3305
Жыл бұрын
At least they didn't buy Alitalia
@DerkDerglass
Жыл бұрын
Imagine outsourcing decision making to CONsultancy and excepting anything other than being conned 😆 Classic lazy outsourcing
@stijnvandamme76
Жыл бұрын
They screwed over Sabena royally...
@huwzebediahthomas9193
Жыл бұрын
More touching cloth moments and oops... ✝️
@jason8077
Жыл бұрын
Way to go “capitalism”!
@stephennmullins3989
Жыл бұрын
Horribly repetitive. The same statements are repeated dozens of times.
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