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This episode: British Airways. The World's Favourite Airline, largely because they said so. And younger than you might have thought. Here's the story of their self-image from their merger out of the two competing British airlines, through their patriotic blonde era with the famous face of Roz Hanby, up to the even more famous face floating in the salt flats of Utah. From package holidays to yuppie Avalon, here's how they got us to fly the flag.
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