Advertising: the rattling of a stick in a swill-bucket? Welcome to the show where the stick rattles back: The Hard Sell. Adverts from history, treated with the respect they deserve.
This episode: British Airways again. Now they really are the World's Favourite Airline, or at least quite popular. But not popular enough! A certain bearded upstart is taking custom away from them, and that simply cannot be permitted. Unfortunately, protecting your market share through explicitly and nonchalantly evil tactics isn't the best PR in the world, so how do they recover from that? Faux internationalism does the trick. All this and PJ O'Rourke too in this video that you can watch right now if you like.
patreon.com/applemask
bobthefish.org.uk
Негізгі бет The Hard Sell
Пікірлер: 6