The science of storytelling (2019) shows you how to craft a compelling story using lessons from psychology and neuroscience. These blinks walk you through the steps of creating a narrative that grips your audience by subtly manipulating their brains. From demonstrating how to create a perfectly flawed character to explaining the power of stimulating details, Will Storr reveals the crucial elements that go into building a great story.
Who's it for?
• Aspiring writers
• Creatives whose work involves storytelling, like journalists or advertisers
• Anyone who wants to look at stories more critically
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