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Our Workshop Includes:
3 Virtual Workshops Via Zoom
1 Year ITF Academy Access
Bi-weekly Group Coaching Calls
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TSW EP 64 - Solution Selling and Customer Centric Selling with Mike Bosworth
Mike Bosworth is a legend in professional sales, as both a theorist who has written outstanding books that have stood the test of time and had an inspiring career as a practitioner. In 1983, Mike founded Solution Selling and later published his legendary book “Solution Selling: Creating Buyers in Difficult Selling Markets”. He authored a second book with John Holland, “Customer Centric Selling,” which also became widely recognized within the sales industry.
Join us as we discuss Mike’s incredible story in professional sales, diving into the history of SPIN selling and the importance of having a strategic value, client-centric approach to selling.
Highlights:
- Mike’s journey in professional sales
- A flaw in training for the SAAS selling process
- Overcoming discovery resistance
- The history of SPIN selling
- Emotional connection through story tending
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Episode Resources:
Connect with Mark Cox
In The Funnel Sales Coaching:
www.inthefunne...
LinkedIn:
/ markandrewcox
Facebook:
/ inthefunnel
Email:
markcox@inthefunnel.com
Connect with Mike Bosworth
Solution Selling: Creating Buyers in Difficult Selling Markets:
a.co/d/gtzAENj
Customer Centric Selling:
a.co/d/24aRuaE
Story Seekers
www.storyseekers.us
WeConcile:
weconcile.com
LinkedIn:
www.linkedin.com/in/mikebosworth
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• The Selling Well EP 63...
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