#TimTalk - Why AI cannot write your thought leadership with Jo Roberts
Jo creates products that make marketers more awesome
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Jo recently said in a blog
“All that content you've been creating? It's not thought leadership. Or at least most of it isn't, especially if you leave the writing to AI.”
In this conversation we discuss that in many marketers' eyes, including many "experts," content marketing and thought leadership are the same.
But although thought leadership can be a pillar of your content strategy, it's not the only content you create. It has a specific focus.
According to Orbit Media's Andy Crestodina, "Thought leadership is a categorically different type of content. Thought leadership is content that comes from you, that has personal experience, that ties to beliefs."
So, what is thought leadership, why cannot AI write it and what do you need to do instead?
For more information on myself Timothy Hughes (Tim Hughes), social selling, digital selling, Revenue Operations RevOps or my company, DLA Ignite then follow these links
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