All information is great. Valuable. Thanks. Yes it is confusing for a starter to find a place for all the statements in mind
@BrandMasterAcademy
3 жыл бұрын
Glad it was helpful!👍👍🙏🙏
@pampompcreations291
3 жыл бұрын
You are an institution 👍👍👍
@BrandMasterAcademy
3 жыл бұрын
thank you 🙏
@kknn523
2 жыл бұрын
Very concise and effective talk!
@BrandMasterAcademy
2 жыл бұрын
thank you
@demetriohokage
3 жыл бұрын
good job!, thank you!
@BrandMasterAcademy
3 жыл бұрын
👍👍🙏🙏
@mukulkumar6024
3 жыл бұрын
Love From India
@BrandMasterAcademy
3 жыл бұрын
Thank you
@jojomargaux9295
3 жыл бұрын
Thanks for this information, it was very concise, but very effective. But here’s my grip at the moment I am launching a luxury lingerie brand this summer, but I am finding it a little difficult to really compare my brand with others, because I don’t see any other brands here to compare mine with. They’re not doing what we’re doing, they’re not offering the services we are offering. My brand is so up to date and modern, vs the competition, our items are home made, the craftsmanship is impeccable vs the competition who orders there’s overseas, we offer luxury for cheap, we do offer sizes from XXS to 2XL I know a few of my competitors doesn’t offer either sizes. Just wonder if those information could help me to formulate a compelling USP statement.
@BrandMasterAcademy
3 жыл бұрын
Of course... When conducting audience research, you're not comparing... you're looking at what they're offering your shared audience as an alternative to you... based on that information you can understand first, what you do better and second the value of that to your audience... Only if you can distill that value into a compelling reson to buy can you use it as a unique selling proposition
@gc7304
3 жыл бұрын
I'm also in a luxury goods business. And I have doubt about " selling the luxury for cheap". Not because of your quality and luxury level but I think paying an over-average price is an important part of being luxurious.
@jojomargaux9295
3 жыл бұрын
G C As I get closer and closer to launched I too have doubts. I have a little doubts because though my brand is for a younger audience, not sure here in Canada young ppl are willing to pay certain prices for such quality products, so I have to make sure my commercial is fire, with certain positive msg’s that I am trying to send. I now know it might take me a few yrs to really get my foot in there, to place my feet really firm into this luxury industry,which might take me yrs to be solidified as a luxury brand own of a successful business. I can’t sell too cheap, because I need to make money to keep my business going, so therefore I am a little doubtful. If I could only get a few celebrities to wear my garments, man that would do make a huge difference.
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